As if the album wasn’t obvious enough, the point is crystal: a steady drip of quick hits that will keep you calm as you come down from your addiction to the coke that was on the radio during 2013.
If you might remember, that was the year Taylor Swift, Carley Rae, and Kelly Clarkson pretty much dominated the airwaves with such personal favorites, albeit masterpieces, inlcuding: 1989, E-Mot-Ion, and the forever favorite “Already Gone.”
But enough about those bitches. Let’s get back on track.
The single, barnone, that was the soothing drip that year is “Royals”, declaring an anthem for a new generation hellbent on never reaching the heights of the Godesses that came before them. Rather than chase the addiction that was the lust of Beyonce and Gaga, Lorde seems to be after a chilled vein that might just be your heroine.
The question is, tho, what is your fantasy?
I’ll admit, the album was never on my personal top 10 list or even a fanfavorite of mine, but the singles do linger. As if that’s not enough, now 5 years after it’s release, it maybe just the album we all need after a decade of ups and downs that left us all wishing for a jittle bit of that pure white stuff.
A little interesting to note: The album does have the making a strong pop statement, if not a full on concept. Crazy huh? But just as our pure star hates to admit, this became the start of a new vein to tap, this one being the fifty shades of grey sound that pop music seems to be aiming for. So while your Lady Wood keeps getting buzzed, just remember, Lorde hasn’t even had her her hit yet.
But they do keep coming back for more, don’t they?
A Pun for Real: Perhaps the boldest statement Lorde makes with her conecept is the play of the word Heroin, which you may note, is spelled correctly in the title. While some have never felt more alone, Lorde seems to have braved the timid flutter that is the emotional 20-year-old and planted her flag in the stand by declaring herself the hero we all need for a generation bent on singles and lonely radio days.
If you even have one anymore.
It is kinda funny the more I think about it thou Like, the first single of the album is called Tennis Courts, like totally aiming for a royal sport. Like, is Lorde trying to say she likes tennis, or just maybe realizing she’s poor and has not chance at getting a check.
They all want royalties, don’t they?
[maybe come back for more, I need to chill]
Rating: 5/10, just to make sure Pitchfork notices me. Notice I didn’t say the word “I.” Fuck you bitches.